Can quality contribute to align company culture and company strategy through corporate jargon?

The challenge

There is evidence to sustain that   corporate jargon influences company culture.
I also believe  that corporate jargon reflects the company culture; I will articulate this conclusion through an example:  the ICT Channel.
This concept had a central place in the first half of my professional carrier (and I hope it will have also in the second part) and I will use it quite often in this blog.
If, like me, you think that company culture should be aligned with the company strategy and you work in the quality, you might wonder how quality can bring a contribution to this alignment.
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